Meyer Memorial Trust's Roadmap for the Allocation of Capital in Oregon
Oregon seems to be the home of numerous incubators and accelerators, yet many entrepreneurs complain that there is a lack of institutional sources of capital in the state. Meyer Memorial Trust, one of the state's leading suppliers of capital to these incubators and accelerators, created a "roadmap" of funding in the state. It's an interesting analysis, but one of the key findings is that consumer products companies do not have a "established pathway to capital," and are usually forced to rely on bootstrapping.
Most investors expect businesses to grow in the tech company model, and are disappointed by the long ramp-up period often required by consumer product companies to reach profitability. This disconnect between the two growth models explains much of the disparity in funding between consumer products and tech companies.
For conservative and knowledgeable investors, early and growth stage investments in carefully selected consumer products companies can be less risky, although provide lower long-term returns. Until that pathway to capital exists for entrepreneurs building consumer products companies, lack of capital will continue to be a consistent limiter of growth.